Rose
Deliverables
Brand Package
Motion
Lottie
AI
Product Design
Industry
Company Culture
Year
2025 Q2
OVERVIEW
Culture15, a culture analytics platform, approached us to design Rose, an AI assistant that helps organisations understand their company culture and unlock key insights. Named after the Rosetta Stone, Rose is designed to decode complex data in the same way the artefact first helped interpret hieroglyphics.
The Challenge
Rose needed to stand out with a distinct look and feel. It had to appear friendly, helpful, and approachable, while also communicating credibility as a business-focused tool. The design needed to reflect Rose’s role as a supportive, insightful layer on top of the platform, one that explains trends, simplifies complexity, and guides users with clarity.
Idle
Thinking
Talking
The Solution
We developed a unique identity and flexible motion system for Rose that balanced professionalism with warmth. The design introduced three interactive states, idle, thinking, and talking, each with its own micro-animation to keep users engaged while Rose processed and shared insights. The animations were delivered in Lottie format: lightweight, vector-based and fully adaptable, keeping file sizes small and making them ideal for use on the web. The visual language was crafted to feel positive, encouraging, and clear, aligning with Rose’s tone of voice: helpful, practical, and optimistic.
Rose Interface
The Outcome
Rose launched as a distinctive and memorable AI product within Culture15’s platform. With its friendly design, thoughtful animations, and clear identity, Rose not only engages users but also builds trust in the insights it delivers, making complex cultural data accessible and actionable.