infrared.city
Deliverables
Brand Package
Industry
Climate Tech
Year
2024
OVERVIEW
infrared.city is an AI-powered climate simulation platform that helps architects and urban planners analyse wind, solar, and thermal comfort in real time. Founded by three partners, they approached us to create a brand identity that was timeless, professional, and rooted in precision.
The Challenge
Infrared City needed a brand package that reflected their expertise and collaborative foundation. The identity had to balance minimalism with meaning, delivering a mark that was both abstract and highly legible, while also working consistently across print and digital touchpoints.
brand guidelines
The Solution
We developed a logo that subtly combines the letters “IC” with three geometric forms, representing the company’s three founders. The mark was supported by a refined colour palette, business cards, and letterhead, all brought together in a coherent brand system with clear guidelines. We documented safe areas, typography systems, and application rules to ensure precision and consistency across every touchpoint.
The Outcome
The result was a timeless, versatile identity that communicates Infrared City’s clarity and professionalism. With an organised handoff and comprehensive guidelines, the brand system can be applied seamlessly across mediums, supporting the studio’s long-term growth and credibility.
logo exploration