Boditrax

Deliverables

Design Consultation

Product Design

Motion

Brand Package

Industry

Digital Health Tech

Year

2021 - Present

OVERVIEW

Boditrax is a sophisticated health tech system used by over 10 million people in gyms across the UK and worldwide and relied on by leading Premier League and Formula One teams.

To use the boditrax machine, you stand on the scales and it works out your body metrics, for instance fat percentage or muscle mass. These details are then saved so you can access them on the app and machine.

The Challenge

As the product evolved, the existing brand and digital experience no longer reflected the system's technical capability, scientific credibility, or expanding user base. The interface of the Boditrax machine and app needed to support a wide spectrum of users, from everyday gym members to professional athletes, while maintaining clarity, trust, and ease of use.

The Solution

We led a complete brand refresh, working across product, digital, and brand touchpoints. This included redesigning the interface of the Boditrax 2.0 machine, rethinking the app experience, and developing a new brand system.

The Outcome

The refreshed brand and digital experience positioned Boditrax as a modern, credible health-tech platform that matches the sophistication of its underlying technology. The new system improved clarity, consistency, and usability across the product ecosystem, supporting both everyday fitness users and high-performance professionals.

What they say

Nick Stillman

boditrax Co-Founder

Lewis was terrific. He was patient throughout the somewhat protracted and complex process, and extremely responsive in terms of delivery and design changes. His work is first rate, and we are extremely proud of what we achieved with Lewis. We continue to work with Lewis on the development of our brand. I wholeheartedly recommend him.

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